For the second time, I had the privilege to cover the luxury car brand Infiniti for their social media exposure during the famous Concours d’Elegance in Pebble Beach, California.
It is a special year for Infiniti, celebrating their 30th anniversary by releasing a special designed line of current models. The historic cars were lined up on a special “road” and at the end of the road (symbolizing the Infinity logo) the 30th anniversary cars were displayed. At the minimalistic Japanese inspired Infiniti pavilion, the electric concept vehicles were artfully displayed. All in all, it was just lens-candy and made for an exciting photography weekend, not to mention the amazing and talented team from CM!
You can see the results for the social campaign at Infiniti USA’s Instagram here.
Agency: Critical Mass - Client: Infiniti USA - Photography: Philippe Clairo